All updates

Choose the right category for WhatsApp templates

You now control how Meta classifies your WhatsApp templates: Marketing, Utility or Authentication. Plus a set of fixes in the template builder.

In short
  • Pick Marketing, Utility or Authentication when you create a template
  • Also available when you turn form fields into templates in an automation
  • New Category column in the template list
  • Change the category or language while a template is still a draft

Why the category matters

Until now, every WhatsApp template made in HireData was a Marketing template. That is a problem: Meta uses the category to decide how a message is delivered, and non-promotional messages sent as Marketing risk being flagged as spam. That hurts deliverability and your sender reputation.

You now pick the category yourself:

Template preview with the category choice: Marketing, Utility or Authentication
Pick the category when you create the template.

New in the template builder

Message template list with the new Category column
The new Category column.

Fixes

Try it yourself

Go to Message templates in HireData and create a template with the right category.